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Introducing online giving in your church is not only convenient but a courtesy you can extend to your donors by providing additional giving options. Don’t worry! We’re not telling you to stop accepting donations by cash or check. Still, with the added convenience of online giving, you can instantly expand your donor base and reach a new generation of christians already in the habit of giving digitally.
According to a recent report on giving trends, donors who set up recurring donations online give 42% more annually, with 25% of those contributions made from a mobile device. Yep, you heard that right! While it hasn’t entirely replaced cash or checks, you can see why churches are joining the great migration to an online giving experience while enjoying all the rewards.
No more forgetting the check at home or in the car, which can often disrupt budget forecasts and delay the arrival of online gifts to your account. With online giving now an option, donors can “set-it-and-forget-it” so funds can be deducted from their account for single or recurring contributions on a weekly or monthly basis. How easy can this get?!
Since online giving is easy and hassle-free, people are often likely to give more. You might be wondering, how is that possible? In fact, churches that accept tithing online have experienced an increase in overall contributions by 32%.
Keep in mind, too, with end-of-the-year spikes in giving often occurring around the holidays – especially on the first Tuesday after Thanksgiving (#GivingTuesday) and Christmas – churches have an opportunity to significantly increase their offertory. By simply adding the option to give online on your GabrielSoft-powered website, you’ll give generous benefactors a reason to put the joy in cheerful giving once again.
The beauty of online giving is that it makes budgeting more predictable. With funds automatically deposited into your account each week, you can eliminate the guesswork and take care of monthly expenses in a timely manner. Reports and end-of-year statements can also be sent at the push of a button making charitable tax deductions easier to track, keeping bookkeepers happy and community members can quickly see the good work their contributions have made throughout the year.
With those same year-end reports, you might as well generate mailing labels for all the ‘thank you’ letters you’ll be sending to your generous donors. With the help of small conveniences like online giving, it never hurts to acknowledge those blessings with a note of gratitude.